website analytics
Gap Analysis & Marketing Roadmap
While many organizations have taken steps to market themselves on- and offline, they may be unsure if their tactics are the right ones. They wonder how effective their present initiatives are, and if there is more they could be doing.
Our Gap Analysis & Marketing Roadmap helps organizations assess if they are on target with their current marketing, and identifies areas where they may benefit from additional marketing techniques.
To develop the Roadmap, Raspberry Marketing analyzes your marketing strategy on several levels. We interview key individuals involved in marketing to learn about your products and how they are marketed. When applicable, we interview those in IT to get to know your existing IT infrastructure. We speak with anyone you feel has an impact on your marketing. The interview process reduces duplication of effort while helping us to formulate recommendations that are on-target for your organization.
As a result of this fact-finding, Raspberry Marketing knows what you have done to date, and the rationale behind it, so that we can identify possible opportunities for improvement.
This method results in the development of the Marketing Roadmap. This document, delivered in report format, provides a detailed analysis of your marketing activities. It discusses current initiatives and designs a roadmap for implementing new initiatives that augment your present marketing initiatives.
The Gap Analysis & Marketing Roadmap serves as a marketing plan and provides an excellent tool for rationalizing budget decisions. The report also gives executives a handy way to manage down, and presents managers with a way to manage up.
Analytics and Reporting
Many companies use Internet marketing but lack the tools and techniques to accurately track its performance. Unlike other types of marketing, Internet efforts are highly trackable. Users can tell which keyword search resulted in the most sales, which banner ad drove the most traffic, and which specific email elicited the greatest response. But, in order to see these results, you need the right tracking, tools and techniques in place.
Raspberry Marketing helps companies by evaluating their current tools and by ensuring that they have all the pieces needed to effectively measure campaign effectiveness. We will utilize our in-house tools to measure the campaign results and provide daily, weekly or monthly reports. Key aspects of our reporting include SEO effectiveness tracking, PPC campaign reporting, email campaign reporting and backend traffic analysis.
Firms that employ effective tracking and reporting can continually optimize their Internet marketing efforts. They can determine which channels are working best for them, and allocate resources and dollars accordingly.
Our reporting will give you the tools and data needed to make strategic decisions, such as which image to use in an email, how best to structure your website navigation, and which keywords to use in your copywriting.