Search Engine Optimization (SEO), Internet Marketing & Traditional Marketing

Raspberry Marketing

Complement Your Online Marketing Activities

Raspberry Marketing can support your online marketing activities with a variety of offline, traditional marketing techniques. We can use these techniques to augment your sales efforts, or to drive traffic to your online sites. Raspberry Marketing believes that all marketing dollars should be tracked and measured, and we will work with you, whether through online or offline channels, to deliver results. Raspberry Marketing can assist you with the strategy for and execution of:

Collateral & Marketing Material Development

Raspberry Marketing helps you polish your collateral and marketing material. Whether you are starting from scratch or looking to take your image to the next level, Raspberry Marketing can help. We examine your messaging to make sure that you are clearly and consicely communicating your positioning and value statements. Next, we look at imagery, ensuring it resonates with your target audience. Most importantly, we look at the goals of your marketing materials, to make sure it meets both your business objectives and your budget.

Direct Mail Campaigns

Many organizations reach their target audiences through direct mail campaigns. Raspberry Marketing can help select that magic combination of list, offer, and creative to ensure a successful direct marketing campaign. We will help you better target, measure and analyze your response, so as to further refine your campaigns. Raspberry Marketing can help you develop a direct mail campaign that supports branding efforts, as well as campaigns to solicit direct responses.

Marketing Plan Creation

Raspberry Marketing develops marketing plans for both new and existing companies. For new companies, we help organize your marketing efforts and provide a direction for getting marketing efforts off the ground. With existing organizations, we evaluate your current initiatives and conduct a Gap Analysis to see what other marketing techniques you could effectively implement.

To develop the Marketing Plan, Raspberry Marketing analyzes your marketing strategy on several levels, interviewing individuals key to current marketing initiatives. The interview process reduces duplication of effort while helping us to formulate recommendations that are on-target for your organization. The marketing plan serves as a roadmap to help guide your decision-making, and an excellent tool for prioritizing budget decisions. �

Sales Tool Development

Raspberry Marketing recognizes that a key part of marketing is sales support. Often times having effective sales tools can be the difference between making the sale, or not. Sales tools range from product samples to power point presentations to proposals and product slicks. Raspberry Marketing evaluates each stage of the sales cycle to determine the type of sales tools pivotal to each step of the sales. Sometimes it is providing product information, other times, it is getting the potential to take the next step in commitment. Whatever your sales cycle, Raspberry Marketing can bring structure to it and develop the tools you need to succeed in sales.

Marketing Campaign Development

Marketing Campaigns drive business. Whether you use radio, TV, direct mail, internet, or outbound calling, Raspberry Marketing can help develop a campaign suited to your business. Raspberry Marketing is experienced in campaign development across media, and can help match your business objectives with a media that gets results. Committed to tracking, measuring, and analyzing any campaign, Raspberry Marketing will make sure your campaign dollars are continually optimized. We will work to define your target audience, find the best media for that audience, design a compelling offer for your audience, and deliver creative that elicits response. The effectiveness of our campaigns are measured by the increases in your bottom line.