Search Engine Marketing Firm - Raspberry Marketing

Raspberry Marketing

A Search Engine Marketing Firm - Marketing with Accountability

Search Engine Marketing (SEM) can deliver the results you want from your website. An integrated search engine marketing strategy optimizes your website to generate specific actions from your prospects. And, best of all, search engine marketing is measurable and accountable. Your search engine marketing campaign can deliver the metrics and analytics you need to further refine your efforts and provide you with the highest possible ROI.

Permission-Based Email Marketing Campaigns - A Cost-Effective Solution

Permission-based email marketing continues to be a cost-effective and valuable search engine marketing tool for companies. Email, especially when sent to a house list, maintains a connection to prospective customers, while providing a venue for delivering offers and specials. Raspberry Marketing can help you implement or expand this element of search engine marketing by:

Managing Email Marketing Campaigns
Developing Email Marketing Creative & Messaging
Providing Access to Third-Party Email Management Solutions
Ensuring Your Compliance with the CAN-SPAM Act of 2003
Supplying Third-Party Permission-Based Email Lists

Have Your PPC Campaign Managed - Easily and Affordably

Many companies prefer not to manage their own PPC advertising campaigns because of the specialized knowledge and regular management a truly optimized PPC advertising campaign requires. Raspberry Marketing can help alleviate the difficulty of effectively managing a PPC advertising campaign. Specifically, we offer:

Keyword Generation - Developing an effective keyword list is the start of building an effective PPC advertising campaign. Raspberry Marketing continually optimizes your keyword list by adding, expanding and dropping keywords as required.

Engine Selection - We have knowledge of both Tier I and Tier II engines and know which ones will produce the best results for your PPC advertising campaign.

Text Ad Copywriting - Communicating your message in 20 words or less has evolved into a fine art. Raspberry Marketing continually refines your ads to optimize performance and results.

Bid Management: Our software reviews your campaign bids 24/7 to ensure your bidding is always optimized. You will spend the least amount of money required to produce the desired results.

Reporting: Raspberry Marketing will work with you to design reporting appropriate to the level of detail and transparency your organization requires.

Landing Page Development: Raspberry Marketing can consult with you to develop and/or optimize your current landing page strategy using proven landing page techniques.

Paid Inclusion Service - Getting Your Site Listed

There are thousands of directories on the web, including a few major ones such as Yahoo! and minor ones specializing in all areas of the web. Paid inclusion guarantees your site will be listed in these directories, usually for a small fee. Raspberry Marketing submits your site directly to major directories, and utilizes third party submission services to submit it to thousands of sites, on a monthly basis. Paid inclusion:

Increases Your Exposure
Increases the Number of Relevant Links Back to Your Site
Guarantees Your Site Will Be Indexed on a Regular Basis

Ethical and Effective Search Engine Optimization Services

Once upon a time, getting your site crawled and indexed by search engines was as easy as hand-submitting your site to them and including the right meta tags. Those days are long gone, and have been replaced by sophisticated algorithms that mathematically measure elements on a page such as content, headings and keywords.

Raspberry Marketing offers a full-service search engine optimization service that can help you navigate the ins and outs of these algorithms. Our team works with you to:

Conduct an Initial Analysis of Search Engine Optimization Opportunities.
Identify Key Pages for Search Engine Optimization
Identify Keywords with which to Optimize for Search Engines
Ensure Search Engine Robots Can Access Your Site
Implement the Technical & Content Changes Needed to Optimize Your Site
Develop Specialized Landing Sites

Online Lead Generation Services

Raspberry Marketing works with a handful of lead generation services to provide organizations in select industries with leads on a Cost-Per-Lead basis. Guaranteed Cost-Per-Lead programs remove the risk inherent in Internet advertising by only charging you for the leads generated. Raspberry Marketing is committed to working with the highest quality lead generation services to ensure the best possible outcome for your organization. Industries served include:

Higher Education
Travel & Hospitality
Pharmaceutical
Mortgage

Local Search Marketing

What is it?

The ability to target search engine marketing to a specific geographic area. It is typically utilized by businesses whose clientele is restricted to certain geographic areas.

Why do I need it?

Local search marketing becomes critical when you need to drive traffic to a local business, or from a certain area.

What is Included?

Inclusion in local editions on portals such as AOL, Yahoo, Google
Utilization of local Yellow Pages

Online Public Relations

Online public relations is a critical part of an integrated natural search engine optimization (SEO) strategy. Press releases and overall market presence contribute to predominance on search engine results pages (SERPs). A strong online public relations effort also contributes to the creation of backlinks and online reputation management.

Today, many companies are either not doing any PR, or are working with an agency that doesn't understand the specifics of online PR and, therefore, are not optimizing their PR for search engines.

Raspberry Marketing will craft a PR strategy that can incorporate the following:

Creation of Online Press Releases
Online Distribution of Press Releases
Blog Entry and Optimization
Online Forum Participation
Online Newsletter Identification

A well-targeted PR strategy means more traffic to your site, improved SEO rankings, and increased appearance on search engine results because of further penetration on SERPs.

When traffic to your site, SEO results and SERP appearance all increase, that means your message is getting out there. Online public relations allows you to be in charge of managing your reputation online, in addition to assisting your Natural SEO efforts.

Website Development

Given that almost all elements of Search Engine Marketing (SEM) rely upon
an optimized web site as their foundation, you may consider redesigning your
entire website to achieve optimum return on your SEM investment. This option
is especially recommended for image-heavy sites, sites done entirely in
Flash, sites ready for an overhaul, or sites not optimally structured for
the search engines.

Redesigning your website will help you achieve better results across the
board, including your results with Search Engine Optimization (SEO),
Pay-Per-Click (PPC) advertising, Paid Inclusion, and Lead Generation.

If you are ready to take your entire site to the next level, contact
Raspberry Marketing to help you create the website and landing pages you
need to round out your Search Engine Marketing efforts.

Social Networking

A growing number of people are now making “virtual” friends on social networking sites. People of all ages are relying on perfect strangers for product reviews and recommendations, whether it be for a new car, a date, or a health condition. Marketing through social networks capitalizes on this phenomenon because it puts you in front of your audience, and makes you part of their dialogue.

Our social networking marketing services include building content on popular sites such as MySpace, Facebook and LinkedIn, while also identifying lesser-known social sites pertaining to your niche. For a mainstream forum such as YouTube, Raspberry Marketing can produce compelling, web-based video content that can be shared to build awareness of your brand. No matter what site it is, we can create and maintain the presence you want.

Social Networking is “word of mouth” marketing, amplified. It gets people spreading the word, and building awareness, on your behalf.

Web 2.0

By building interactivity into your website with Web 2.0 functionality, you can shape relationships with your customers. Web 2.0 tools give customers a voice, letting them connect with each other and with you.

Raspberry Marketing will help you to integrate Web 2.0 functionality into your site and to build relationships with your customers through:

Podcasts
Article commenting functionality
Discussion forums
Review capabilities
Places to post user-generated content
Ways to link up with like customers
Recommendations based on user behavior
Blogs

With this channel of communication opened between you and your customers, you will be able to hear their concerns and understand their thoughts without doing expansive market research, leading to better products and a better company.

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